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* Selling Wide Live-Training (10 90-Minute Sessions)

$299.00 $149.00

Offer:

10 Live-Training Group Sessions on the following Selling Wide topics:

  • Thursday, Feb. 11, 2021 at 3pm Central Time – Selling on Amazon without KU Visibility
  • Thursday, Feb. 25, 2021 at 3pm Central Time – Selling on Kobo
  • Thursday, Mar. 11, 2021 at 3pm Central Time – Selling on Google Play Bookstore
  • Thursday, Mar. 25, 2021 at 3pm Central Time – Selling on Apple Books
  • Thursday, Apr. 8, 2021 at 3pm Central Time – Selling on Barnes and Noble
  • Thursday, Apr. 22, 2021 at 3pm Central Time – Selling Direct From Your Website
  • Thursday, May 6, 2021 at 3pm Central Time – Selling in Print
  • Thursday, May 20, 2021 at 3pm Central Time – Selling in Audiobook
  • Thursday, Jun. 3, 2021 at 3pm Central Time – Selling Related Products (merchandise, printables, consumables)
  • Thursday, Jun. 17, 2021 at 3pm Central Time – Selling on Fiction Apps

Each session is over Zoom and will last for 90 minutes. There will be about 40 minutes of content and a Q&A to follow.

Facebook Group (optional) for the duration of the program: from February 2021 to June 2021. We will archive the Facebook group on July 1, 2021.

In the Facebook group, feel free to ask questions or post what’s working for you. Before each session, I’ll provide some of the basics of the platform so we can move on to the advanced stuff on the training. I’ll also be sharing more information, graphical data, and case study material that goes beyond the live-training (as those are time-limited).

Training Site for if you are not on Facebook regularly. We will post all important information and training content on Teachable for access and download. You will receive email updates when we add content.

Delivery:

The planned dates are listed above. We will meet on Thursdays at 3pm Central every two weeks, starting February 11th. Time zone translation is roughly:

  • Friday 8am AEDT (Sydney, AU)
  • Friday 10am NZDT (Auckland, NZ)
  • Thursday 9pm GMT (London, UK)
  • Thursday 4pm Eastern (New York City, US)
  • Thursday 1pm Pacific (Los Angeles, US)

Please be aware that different countries change time zones at different times, so this is an approximation. Use a tool like https://everytimezone.com/ to keep track of your time zone.

Live dates may shift, but we will give plenty of notice and provide pre-submissions for questions + recordings for each live training.

Terms:

All sales are final. If you are unable to attend a live-training in person, you can submit your questions ahead of time to be answered at the training. You can also post questions in the Facebook group. You will receive a recording of each training as part of your package.

If one of the trainings is not or cannot be delivered on time, and there is no rescheduled training, you will receive a refund of $14.90 ($149/10) per live training not delivered

Description

Descriptions of Each Training

Selling on Amazon without KU Visibility

  • The publishing advice you hear everywhere that does not work as well for wide authors (5 things NOT to do)
  • The crux on non-KU visibility on Amazon and what CAN work in your favor for visibility
  • Which authors you should be targeting (KU, wide, traditionally published?) and what your book needs to hit well with each group
  • When to pre-order, when to rapid release, and when to skip it
  • How your book descriptions, ad copy, and more might need to change if you are coming out of KU and going wide
  • The exact Amazon ads defense strategy you need to keep your sales stronger and more consistent on the platform (5 things to do to keep other authors from killing your visibility)

Selling on Kobo

  • What Rakuten’s global strategy can tell us about how to sell more books on Kobo
  • How Kobo’s visibility algorithms and “Books Related” work in their store (what we know, what we don’t)
  • What Kobo likely wants or is open to from authors it partners more deeply with
  • Going beyond Kobo’s main store and selling books through their retailer partners
  • Important Kobo-specific details around pre-orders, metadata, and pricing (especially international pricing)
  • Advanced tips and tricks for working the Kobo promotions tab to help gain traction in their main store

Selling on Google Play Bookstore

  • What Google’s renewed interest in selling ebooks (and soon, audiobooks) means for indie authors/publishers
  • Everything we know about Google Play Bookstore’s algorithms and two key projects that tell us where they’re going algorithmically
  • The Google Points program and why it matters to authors, plus how to attract readers using it
  • Why search engine optimization (SEO) truly matters for selling books on Google Play and what specifically you should do
  • My thoughts on Google’s advertising platform and how I suspect it will become important in selling books in the future
  • What to know about pre-orders, metadata, and pricing at Google Play Bookstore

Selling on Apple Books

  • What Apple Books cares about far more than the other retailer (and how to use this to your advantage)
  • How the audiobook market has sparked renewed interest from Apple Books
  • How to get merchandised at Apple Books (as this is a slightly trickier process than other retailers)
  • Key metadata optimizations that help people find your books in their search engines
  • Important aspects of the Apple Books app that will help readers discover your content
  • What Apple Books wants from authors (stated desires + things I’ve surmised)

Selling on Barnes and Noble

Coming soon. 🙂

Selling Direct From Your Website

  • The advantages of selling direct through your website, Seller accounts, and more
  • The pains involved (setup, tech, taxes, shipping, transactional emails, etc.) and whether they are worth it or not for your business
  • How to get your readers to buy direct from you
  • Ways to find new readers for your books
  • What else you should be selling if you are selling direct

Selling in Print

  • How print is exploding for independent authors when before it was an afterthought
  • Easy ways to increase your print book sales
  • How you can create book bundles and other packages (merchandise included) and still sell through Amazon

Selling in Audiobook

  • The various platforms where you can upload directly (and the ones that will be opening shortly)
  • Why audiobooks have become a necessity rather than an afterthought and how wide retailers are helping to market them
  • The best ways to sell more of your audiobooks (and the people to follow who are at the forefront of this stuff)

Selling Related Products

  • Why selling related products is critical to securing and building your author/publisher business
  • What you can and should be considering selling across other product categories, including: merchandise, bundles, translations, decks, consumables, printables, and more
  • The transferable skills that you already have to create, publish, and market these products

Selling on Fiction Apps

  • The types of app opportunities and why this market is heating up now, plus where it is likely going long-term
  • How to get into some of the biggest fiction apps and what they are looking for in terms of content, plus how they help you with marketing
  • What subsidiary rights you need to understand and be well-versed in to start partnering with these companies (even while in KU)
  • Contract issues, rights grabs, and other muck you want to protect yourself from while working with these apps

Frequently Asked Questions

Who is this training for?

Beginners, KU authors, anyone curious but not published wide yet – We will not be covering beginner topics during the live training but I will share links and information about the basics of each topic through the Facebook group and

Intermediate to Advanced authors – If you’ve mostly just gotten your books published on these platforms but not paid much attention otherwise, this training is perfect for you and you are in the sweet spot for it.

Expert authors – If you are already doing very well wide then you likely know somewhere around 60-90% of what I’m sharing in this training. It’s up to you if it’s worthwhile to you, and you can sign up for a training or a few individually if you prefer ($29 each, contact team@theworldneedsyourbook.com and I can get you signed up).

Will you be sharing any “secret” information from various retailer reps?

The only thing I would share from a retailer are things that they openly share with anyone through presentations and conversations, or things that are easily observable by using their retailer website, backend direct upload, or apps (if they have them). I may also share information that I’ve found publicly available through old news articles or a website search.

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