Descriptions of Each Book
Get Your Book Selling Wide (free on retailers where possible; price-matched everywhere else)
- What selling wide means for ebooks, print books, audiobooks, translations, and subsidiary rights
- How to choose between Kindle Unlimited (Amazon’s exclusivity program) and going wide on all the major retailers
- The five main strategies for going wide and how authors decide:
- Starting Wide
- Moving Wide Cold Turkey
- Partial Catalog Wide
- Exclusive, Then Wide
- Wide, Then Exclusive
- All the places you can go wide and the benefits and downsides of each
- The general strategies authors use to make money while having their books wide (and why they work or don’t work on various platforms)
Get Your Book Selling on Apple Books
- What Apple Books cares about far more than the other retailers (and how to use this to your advantage)
- How the audiobook market has sparked renewed interest from Apple Books
- How to get merchandised at Apple Books (as this is a slightly trickier process than other retailers)
- Key metadata optimizations that help people find your books in their search engines
- Important aspects of the Apple Books app that will help readers discover your content
- What Apple Books wants from authors (stated desires + things I’ve surmised)
Get Your Book Selling on Amazon
- The publishing advice you hear everywhere that does not work as well for wide authors (5 things NOT to do)
- The crux on non-KU visibility on Amazon and what CAN work in your favor for visibility
- Which authors you should be targeting (KU, wide, traditionally published?) and what your book needs to hit well with each group
- When to pre-order, when to rapid release, and when to skip it
- How your book descriptions, ad copy, and more might need to change if you are coming out of KU and going wide
- The Amazon ads strategies you need to keep your sales stronger and more consistent on the platform (5 things to do to keep other authors from killing your visibility)
Get Your Book Selling on Kobo
- What Rakuten’s global strategy can tell us about how to sell more books on Kobo
- How Kobo’s visibility algorithms and “Books Related” work in their store (what we know, what we don’t)
- What Kobo likely wants or is open to from authors it partners more deeply with
- Going beyond Kobo’s main store and selling books through their retailer partners
- Important Kobo-specific details around pre-orders, metadata, and pricing (especially international pricing)
- Advanced tips and tricks for working the Kobo promotions tab to help gain traction in their main store
Get Your Book Selling on Google Play Books
- What Google’s renewed interest in selling ebooks (and soon, audiobooks) means for indie authors/publishers
- Everything we know about Google Play Bookstore’s algorithms and two key projects that tell us where they’re going algorithmically
- The Google Points program and why it matters to authors, plus how to attract readers using it
- Why search engine optimization (SEO) truly matters for selling books on Google Play and what specifically you should do
- My thoughts on Google’s advertising platform and how I suspect it will become important in selling books in the future
- What to know about pre-orders, metadata, and pricing at Google Play Bookstore
Get Your Book Selling on Barnes and Noble
- Barnes and Noble’s current business strategy for 2021 and how you can make it work in your favor for ebook, print, and audiobook
- How to get the promotions tab at Barnes and Noble plus specific uses of it that work
- Important metadata changes that help feed Barnes and Noble’s visibility algorithms
- How to optimize Barnes and Noble’s underutilized print-on-demand arm and the specific settings that help you get into stores more easily
- What is likely coming at Barnes and Noble based on publicly available data and how independent authors might utilize that information for visibility
Get Your Book Selling on Your Website
- The advantages of selling direct through your website
- Seller accounts, dropshipping, fulfillment, and more
- The pains involved (setup, tech, taxes, shipping, transactional emails, etc.) and whether they are worth it or not for your business
- How to get your readers to buy direct from you
- Ways to find new readers for your books
- What else you should be selling if you are selling direct
Frequently Asked Questions
Who are the books for?
Beginners, KU authors, anyone curious but not published wide yet – If you’ve never published your books wide, these books will help you get set up for marketing success! That said, the books do not go into great detail or hand-holding around the technical step-by-step of how to get a book on any of these retailers. I recommend the books + a community Facebook group called Wide For the Win. Wide For the Win has a Tree of Knowledge that answers a lot of the basic questions to get you started.
Intermediate to Advanced authors – If you’ve mostly just gotten your books published on these platforms but not paid much attention otherwise, this training is perfect for you and you are in the sweet spot for it.
Expert authors – If you are already doing very well wide then you likely know somewhere around 60-90% of what I’m sharing in these books. It’s up to you if you think the topics would be useful to you.
Will you be sharing any “secret” information from various retailer reps?
I do not have an inside track at any retailer through previous employment, connections, or any other means. The only thing I would share from a retailer are things that they openly share with anyone through presentations and conversations, or things that are easily observable by using their retailer website, backend direct upload, or apps (if they have them). I may also share information that I’ve found publicly available through old news articles or a website search.
How do pre-orders work through your website?
While I have attached a delivery date to each of these pre-orders, the dates are a rough estimate and subject to change. If I get a book done early I send it out then, and if it’s late I try to provide an update and a new expected date.
Your card is charged immediately upon purchase through my website and the books will be delivered one at a time around their estimated delivery date through Bookfunnel, which is an app that helps you get books you download onto your ideal reading device easily.
If for some reason I have to cancel a book or push out the release date beyond a year of purchase, I will offer and/or you can request a refund for that book via firstname.lastname@example.org. The refund per book is $47/6 books which is $7.83 USD. (If you order at a discount, the math is based on what you paid.)